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Columbia Business School:Video as a Marketing Tool in Education
Like many universities, Columbia Business School began using video to capture classes and make them available to students for later viewing. However, the school's marketing and communication departments soon realized the value in using video to promote the school's brand and feature some of its alumni. Chris Bellerjeau, Director of Multimedia Services at Columbia Business School, shares some statistics and explains how schools can measure ROI when in comes to video usage.
